FAQ

The idea is simple: to raise £1,000,000 by selling pixels on an interactive UK map — from as little as £1 per pixel up to £10 per pixel in London. Hence, The Billion Pound Page.

Everyone is welcome to buy pixels, which are sold in blocks of at least 10×10 (100 pixels). When you buy a block, you can display your image, logo, or ad in that exact space on the UK map — placed in the region your business actually operates in. Your link clicks through to your own website. No obscene or offensive images are allowed.

The pixels you buy will be displayed on the map permanently. The page will not change. I guarantee to keep it online for at least 5 years, but the aim is to keep it alive far longer — a genuine piece of UK Internet history.

My name is Michael. I had the idea of combining a pixel homepage with the geography of the UK — so that where you place your ad actually means something. A Manchester café sits in the North West. A Mayfair boutique sits in London. That extra layer of meaning is what makes this different.

I built the whole thing myself — Next.js, Supabase, Stripe, and a custom HTML5 canvas renderer for the interactive map. No team, no VC money. Just code and the belief that it's a genuinely good idea.

Completely genuine. The payments are processed by Stripe, the map is real, and every paid pixel block is stored permanently in a database. This is not a parody or an art project — it is an actual advertising platform shaped like a UK map.

Some people find the concept funny, and that's fine — the original Million Dollar Homepage was funny too. But the people who advertised on that are still getting traffic two decades later. Funny and effective are not mutually exclusive.

It started with the original Million Dollar Homepage and the question: what would make a UK version better than just copying it? The answer was geography. The original grid is anonymous — one corner looks the same as any other. A UK map immediately gives every pixel a sense of place.

Once that clicked, everything else followed: regional pricing (London costs more because digital real estate reflects physical real estate), an interactive zoom-to-region map, and the framing of each purchase as owning a literal spot on the UK.

I don't need £1m specifically — but with a project like this you have to aim high. Even 1% of a million pounds is £10,000, which is meaningful. The million-pound framing is also what makes the name work: Billion Pound Page — not the Hundred-Thousand Pound Page.

The real goal is to build something that becomes a permanent fixture of the UK internet — a time capsule that people look back on the way people look back at the original Million Dollar Homepage. The money is proof of concept as much as anything else.

First and foremost, keep the site online permanently — hosting, domain, and Supabase costs covered for the long haul. The goal is that this page exists decades from now, exactly as it is today.

Beyond that: invest in making the map even better — higher detail regions, engagement analytics for pixel owners, a press kit and media push to get more eyes on the page (which benefits every advertiser who's already bought in).

And honestly? If it makes serious money, I'd love to build the next version — city-level maps, neighbourhood-level pricing, the works. Watch this space.

Because you will have your image, your logo, and a click-through link on a page that is designed to be seen by a large number of people and to stay online permanently. Five years minimum is guaranteed; the aim is forever.

Beyond the raw traffic, there's novelty value. People share this kind of thing. And unlike a Google Ad that disappears the moment you stop paying, your pixel block is yours indefinitely. You're not renting space — you own it.

A single pixel is too small to display anything meaningful or to click reliably. The minimum is a 10×10 block (100 pixels), which is the smallest size you can fit a recognisable logo or icon into.

If you want to own a tiny slice and can't afford a larger block on your own, there's always the option of clubbing together with friends, colleagues, or fellow members of a community to buy a block jointly.

A minimum of 5 years is guaranteed. The goal is to keep it online forever — or as long as humanly possible. The whole point is for this to be an Internet time capsule: something unchanging in a web that never stops changing.

Hosting costs will be covered from revenue. Even if no more pixels are ever sold, the running costs of a static map are minimal — so there is no financial reason for the site to go dark.

Because digital advertising reflects physical real estate — and we all know London is expensive. A London pixel costs £10; a North East pixel costs £1. The pricing tiers are:

The price you pay is based on whichever region the centre of your selected block falls in. The region is shown in the purchase modal before you pay.

I have one — it just happens to involve building things on the internet. My natural inclination is to think of ideas and build them. A regular job does not produce a permanent UK pixel map that could still be driving traffic to your business in 2040. This might.

That's not a cop-out — honest guv.

Not really. The original Million Dollar Homepage was copied dozens of times — none of the copies had the same cultural impact. What makes this work is the specific execution: the UK map projection, the regional pricing, the realtime canvas. You can copy the concept but you can't copy the original.

They say imitation is the sincerest form of flattery. Copy-cats will have comedy value; this will have actual advertisers. And as the original UK version, this is the one that journalists will write about. So, good luck to the imitators.

We don't have an embeddable widget yet, but if you want to link to the live stats you can always link directly to the homepage — the pixel count and progress bar are visible in the navbar on every page load.

If there's enough demand for an embeddable badge or API endpoint, we'll build one. Get in touch if you'd like to be notified when it's available.